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For-Credit Courses Dr. York Teaches
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COMM 121 - Introduction to Contemporary Communication
This course is a survey of communication from interpersonal to mass media, with an emphasis on understanding the current environment created by communication and technology. Assignments help students understand the media influence in their own lives regardless of major as well as explore communication as a career.
BUS 129 - Market Savvy: Innovative Strategies for Building Your Brand
You are the most powerful marketing tool at your disposal. Begin investing in yourself by learning the same secrets of branding that are workshopped with fortune 100 companies and industry thought leaders to build their brands. In this course, award-winning professor and industry consultant, Dr. Dustin York shares insightful, real-world examples and provides actionable steps for building your brand in today’s market. Ultimately, the lectures, discussions, activities, Q&A, and actionable workbook you’ll complete in this course will provide a launch pad for you to build, launch and scale your organizational or personal brand.
COMM 232 - Introduction to New and Social Media
This class explores what is new about the new media landscape and why we should care about these changes in the media landscape. Starting with social implications of the new media, the course will delve into how the new media landscape influences aspects of public relations, advertising, and journalism. New and social media are transforming communication for individuals, organizations, and society and this course focuses on the way language, discourses, and meaning have been and continue to be created and altered within the interdisciplinary area of social media. Students will become familiar with many current social media tools during the course of the class and they will also learn to think critically about how individuals and organizations talk about and create meanings within the world of new and social media.
MRKT 320 - Principles of Marketing
An introduction to marketing functions of business. Organizations analysis of environmental factors influencing marketing decisions with special regards to types of markets and market opportunities; primary emphasis on the study of managerial factors and processes used to plan and control marketing actions. Other topics include channels of distribution, pricing, research, communications, government regulations, consumer behavior, product and promotion.
COMM 327 - Social Media Campaigns
Designing and creating innovative social media campaigns is a powerful process in contemporary society and an essential tool for helping organizations craft a public narrative about their value in society. In this course, students will learn to evaluate organizational social media efforts, create and design social media campaigns for a variety of purposes, and provide recommendations to organizations about how to improve their social media efforts. Additionally, students in this course will be able to articulate, find, and digest the latest academic research that lies at the intersection of how technology is impacting organizations.
COMM 571 - Integrated Marketing Communication (Master's Level)
This course gives graduate students the opportunity to be innovative in the development, creation, implementation, and evaluation of an advanced communication campaign for a client/organization in the St. Louis community. Key elements of this course include the ability to apply theoretical, evidence-based concepts and strategies to a particular client situation, to negotiate and advise the client on best courses of action, and to experience the real-world outcomes of evidence-based strategies.
COMM 605 - Digital Media Campaigns (Master's Level)
Designing and creating innovative digital media campaigns is a powerful process in contemporary society and an essential tool for helping organizations craft a public narrative about their value in society. In this course, students will learn to evaluate organizational digital media efforts, create and design digital media campaigns for a variety of purposes, and provide recommendations to organizations about how to improve their digital media efforts. Additionally, students in this course will be able to articulate, find, and digest the latest academic research that lies at the intersection of how technology is impacting organizations.
COMM/MKT 673 - Social Networks & Search Engine Optimization (Master's Level)
Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics, and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research, and testing of creative strategies.
MMC 6726 - Social Media and Emerging Technology (Master's Level)
In this course, the students will research, identify, and analyze new social media platforms and emerging technologies related to social media. The examination of the platforms and technologies will include artificial intelligence, virtual reality, augmented reality, gamification, eSports, and more. Recognizing how innovations are adopted, the students will create a process for the critical evaluation of new technologies as well as the implications of the social and ethical impact of the technologies. Finally, the students will complete a comprehensive research report on a new technology of their choice and investigate how that technology will impact, or be impacted by, social media.
This course is a survey of communication from interpersonal to mass media, with an emphasis on understanding the current environment created by communication and technology. Assignments help students understand the media influence in their own lives regardless of major as well as explore communication as a career.
BUS 129 - Market Savvy: Innovative Strategies for Building Your Brand
You are the most powerful marketing tool at your disposal. Begin investing in yourself by learning the same secrets of branding that are workshopped with fortune 100 companies and industry thought leaders to build their brands. In this course, award-winning professor and industry consultant, Dr. Dustin York shares insightful, real-world examples and provides actionable steps for building your brand in today’s market. Ultimately, the lectures, discussions, activities, Q&A, and actionable workbook you’ll complete in this course will provide a launch pad for you to build, launch and scale your organizational or personal brand.
COMM 232 - Introduction to New and Social Media
This class explores what is new about the new media landscape and why we should care about these changes in the media landscape. Starting with social implications of the new media, the course will delve into how the new media landscape influences aspects of public relations, advertising, and journalism. New and social media are transforming communication for individuals, organizations, and society and this course focuses on the way language, discourses, and meaning have been and continue to be created and altered within the interdisciplinary area of social media. Students will become familiar with many current social media tools during the course of the class and they will also learn to think critically about how individuals and organizations talk about and create meanings within the world of new and social media.
MRKT 320 - Principles of Marketing
An introduction to marketing functions of business. Organizations analysis of environmental factors influencing marketing decisions with special regards to types of markets and market opportunities; primary emphasis on the study of managerial factors and processes used to plan and control marketing actions. Other topics include channels of distribution, pricing, research, communications, government regulations, consumer behavior, product and promotion.
COMM 327 - Social Media Campaigns
Designing and creating innovative social media campaigns is a powerful process in contemporary society and an essential tool for helping organizations craft a public narrative about their value in society. In this course, students will learn to evaluate organizational social media efforts, create and design social media campaigns for a variety of purposes, and provide recommendations to organizations about how to improve their social media efforts. Additionally, students in this course will be able to articulate, find, and digest the latest academic research that lies at the intersection of how technology is impacting organizations.
COMM 571 - Integrated Marketing Communication (Master's Level)
This course gives graduate students the opportunity to be innovative in the development, creation, implementation, and evaluation of an advanced communication campaign for a client/organization in the St. Louis community. Key elements of this course include the ability to apply theoretical, evidence-based concepts and strategies to a particular client situation, to negotiate and advise the client on best courses of action, and to experience the real-world outcomes of evidence-based strategies.
COMM 605 - Digital Media Campaigns (Master's Level)
Designing and creating innovative digital media campaigns is a powerful process in contemporary society and an essential tool for helping organizations craft a public narrative about their value in society. In this course, students will learn to evaluate organizational digital media efforts, create and design digital media campaigns for a variety of purposes, and provide recommendations to organizations about how to improve their digital media efforts. Additionally, students in this course will be able to articulate, find, and digest the latest academic research that lies at the intersection of how technology is impacting organizations.
COMM/MKT 673 - Social Networks & Search Engine Optimization (Master's Level)
Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics, and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research, and testing of creative strategies.
MMC 6726 - Social Media and Emerging Technology (Master's Level)
In this course, the students will research, identify, and analyze new social media platforms and emerging technologies related to social media. The examination of the platforms and technologies will include artificial intelligence, virtual reality, augmented reality, gamification, eSports, and more. Recognizing how innovations are adopted, the students will create a process for the critical evaluation of new technologies as well as the implications of the social and ethical impact of the technologies. Finally, the students will complete a comprehensive research report on a new technology of their choice and investigate how that technology will impact, or be impacted by, social media.