Read My Recent Articles and Interviews

Lessons from the Rise and Fall of Abercrombie & Fitch

• Inc., May 2022
  

LesSneaker Supremacy: Nike and Adidas battle for brand love

• MarketingDive, May 2022
  

5 Valuable Lessons From the Abrupt Failure of CNN+

• ​Forbes, May 2022

What Should Musk's Priorities be for Twitter?

• Forbes, April 2022

Almost as Many Americans are Getting Ukraine News From Social Media as From TV

• Forbes, April 2022

(Podcast) A Look Inside One Professor's Synchronous + Asynchronous Course 

• Lecture Breakers, March 2022

How 'American Idol' Influenced TV Industry In 20 Seasons

• Newsy, March 2022

Leaders: This is Exactly What 'More Communication' Should Look Like

• Fast Company, February 2022

Advertisers Shouldn't Overlook Social Media Before or After the Super Bowl

• Forbes, February 2022

These Were the Worst Trends in Social Media in 2021 - And Don't Expect Improvement in 2022

• Forbes, December 2021

Why Big Brands Are Spending Millions on NFTs

• Forbes, December 2021

Sports have a Gen Z Problem, and it Could Take Some Experimenting to Fix

• Deadspin, December, 2021

Retailers Turning to Social Media to Promote Black Friday and Small Business Saturday

• ​​Forbes, November 2021

A 'Metaverse' of Questions: What's Behind Facebook's Rebrand?

• Forbes, October 2021

Evaluating the Real Cost of Social Media Outages

• MarketScale, October 2021

Leaders: Here's How to Deal with the Good and Bad Effects of Remote Work

• Fast Company, October 2021

Businesses Are Still Investing in NFTs. Here's Why You Should, Too

• MarketScale, September 2021

Generations Divided: Different Age Groups Use Emojis Differently and that Isn't Likely to Change

• Forbes, August 2021

Internal Communication is Key to Keeping Employees Motivated During Uncertainty

• PR News, August 2021

Avoid These 5 Pitfalls of Hybrid Office Work

• SmallBizClub, August 2021

Are TikTok Video Resumes the Best Way to Land a Job?

• Forbes, August 2021

The Face of the 2020 Games (live video)

• Newsy, August 2021

How Netflix Games Could Show Unexpected Promise

• Lifewire, July 2021

How NFTs May Change the Way We Travel

• Travel+Leisure, July 2021

5 Fun Activities to Get Your Students Interested

• eLearning Industry, June 2021

Non-Fungible Tokens: Dr. Dustin York on 5 Things You Need to Know to Create a Highly Successful Career in the NFT Industry

• Authority Magazine, May 2021

What's Next for Amazon - and Jeff Bezos

• O'Dwyer's, February 2021

Realigned CSR, Online Brand Marketing, Fun Shopping to Mark 2021

• PRNews, February 2021

Keeping Your Students Engaged in the Virtual Classroom

• International Literacy Association, January 2021

To Appeal to Audiences and Investors, Disney is Going Fully Digital

• Newsy, December 2020

History of Influencer Marketing Predates Social Media By Centuries - But is there enough Transparency in the 21st Century?

• Forbes, December 2020

'Release the Kraken' Slogan Has Taken on Quite Different Meaning Amid Attempts to Undermine Election Results

• The Daily Chronicle, December 2020

How Remote Work has Changed Discussion Politics at Work

• CNBC, October 2020

How to Build Rapport...While Wearing a Mask

• ​Harvard Business Review, September 2020

Your Employees Who Refuse to Wear Masks - Now What?

• TLNT, August 2020

Music at DNC and RNC Sets Tone for 2020 Elections

• Newsy, August 2020

Bouncing Back from Cancel Culture

• O'Dwyers, August 2020

Digital Transformation: Business Leaders Still Struggling to Cope

• Information Week, August 2020

Branding Lessons from the Relaunch of the Ford Bronco

• PR Daily, August 2020

Since Announcing its Team Name, the Seattle Kraken has Made Monster Sales. Here's Why.

• The Seattle Times, August 2020

How Brands Should Respond to the BLM Movement

• Ragan, July 2020

In Corona Times, Talk to Employees Often and Be Honest

• Bloomberg, July 2020

How students can spot fake news on social media

• Forbes, June 2020

How COVID-19 is changing the way we communicate

• The Hill, June 2020

Brands Are Calling Out Racial Injustice: But are the Messages Sincere?

• Newsy, June 2020

How to Communicate Like the Best Remote Teams (Webinar)

• Quartz, May 2020

Goodbye Handshake: How do we replace the ancient greeting if coronavirus keeps us from touching?

• USA Today, May 2020

Goodbye Handshake: How do we replace the ancient greeting if coronavirus keeps us from touching?

• MSN, May 2020

How Brand Managers Can Show Authenticity During COVID-19

• Ragan & PR Daily, April 2020

Virtual Environments are Replacing Physical Ones Amid Coronavirus Pandemic

• Newsy, March 2020

Can Internet Service Providers Survive the Coronavirus Pandemic?

• Newsy, March 2020

41 Work-From-Home Tips for Marketing Departments and Advertising Agencies

• Marketing Sherpa, March 2020

Best Practices for Instant Messaging at Work

• Harvard Business Review, March 2020

What Influence Do Prince Harry and Meghan Have Without The Sussex Royal Brand?

• Forbes, March 2020

Why Six Retail Execs Got Pink Slips in their Christmas Stockings

• PR Week, December 2019

To Free Themselves From Lies, Journalists are Using New Tools and Techniques to Check Facts

• Editor & Publisher (Cover Story), December 2019

5 Email Marketing Strategies to Succeed on Small Business Saturday 

• SmallBizClub, November 2019

Will the 'Streaming Wars' Cause a Rise in Digital Piracy?

• Newsy, November 2019

Social Media and Local Government 

• Forbes, November 2019

Disney and Apple TV Plus are Big Because Others Laid the Groundwork

• Newsy, November 2019

Is Disney a Monopoly in the Entertainment World? It's Complicated

• Newsy, November 2019

The Best Social Media Tips

• Tech.Co, November 2019

Evidence of War Crimes Vanishing From Social Media

• TechNewsWorld, November 2019

Why User Engagement Isn't Always a Good Thing on Social Media

• Forbes, October 2019

Verizon Steps Up Fight Against Rampant Robocalls

• TechNewsWorld, August 2019

Is Your Restaurant Ready for the Impossible?

• Small Biz Trends, August 2019

Instagram Removes Like Counts, How Should Marketers Adjust?

• Small Biz Trends, August 2019

What Trends Are Shaping Advertising in 2019?

• Disruptor Daily, June 2019 

What is the Future of Advertising? 17 Experts Share Their Insights

• Disruptor Daily, June 2019

Where the CEO Sits Matters

• CNN, May 2019

Leaders Cannot Rely on Big Data Alone

• International Business Times, May 2019

How to Use Body Language to Help Ace a Job Interview

• Work+Money, February 2019

When Brands Advocate Social Causes, Authenticity is Key

• Entrepreneur.com, February 2019

A Parent’s Guide to Not Feeling So Bad About Using Alexa

• New York Magazine, December 2018

Where you sit at a meeting may say something about your role

• Quartz, December 2018

How Facebook’s crisis response missed the mark

• PR Daily, December 2018

How to Bounce Back from a Data Breach and Regain Public Trust

• Business.com, October 2018

How to communicate during a leadership crisis

• SmartBrief, October 2018

5 Reasons Why Your SMB Should Leverage Amazon Alexa Skills

• Business.com, September 2018

 Why Instagram's New Algorithm Is Good News for Businesses and Marketers

• Business.com, July 2018

Reading your client through facial ‘micro-expressions’

• PR Daily, February 2014

Infographic: Nonverbal communication tips for speakers

• Ragan, March 2015

Non-verbal immediacy’s role in student learning

• Journal of Media and Communication Studies,  January 2015

5 Keys to Great Nonverbal Communication

• Entrepreneur, December 2013​

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