Read My Recent Articles and Interviews

Campaign Chronicles: The Role of Ads in Politics
  • Rethink Outside the Pod, September 2024
X Filed Lawsuit Against Advertisers - It's Unlikely to Bring them Back
  • Forbes, August 2024
Presidents and their Relationship with Media - It's been Complicated
  • Forbes, February 2024
Not Fake News - Satire is Helping Spread Misinformation on Social Media
  • Forbes, February 2024
What are the Biggest Social Media Trends We Can Expect in 2024?
  • Forbes, January 2024
4 Gen Z Marketing Trends From 2023
  • AdAge, December, 2023
Do You Talk More like a Millennial or a Boomer at Work?
  • The Washington Post, November, 2023
Check out Kraken's Winter Classic Jerseys Ahead of Showdown with Vegas Golden Knights
  • The Seattle Times, November, 2023
Nothing Has Replaced Twitter - And That's Unlikely to Change for Now
  • Forbes, November, 2023
The Role of Soft Skills in the Age of AI
  • Chief Executive Group, August, 2023
It's Not Just Conversations - Gen Z is Missing Some Essential Nonverbal Skills, Too
  • Quartz, May 2023
How to Design Online Classes for Higher Engagement and Retention
  • EdTech, May 2023
TikTok De-Influencing Trend - How Gen Z Can Still Be Reached By Marketers
  • AdAge, May 2023
Adding Value to Blue Check Marks - Top Twitter Accounts Don't Have to Pay for Twitter Blue
  • Forbes, May 2023
Twitter Backpedaled on NPR 'State-Affiliated Media' Label
  • Forbes, April 2023
Spotify Wrapped: Achieving Success Through Personalization and Innovation
  • The Social Media Monthly, April 2023
The One Management Skill ChatGPT Can't Replace
  • Fortune, March 2023
6 Touchdown Marketing Campaigns That Didn't Need the Super Bowl
  • ADWEEK, February 2023
Super Bowl Ads May Need to Evolve to Target Gen Z - That will Include a Social Component
  • Forbes, February 2023
Hybrid Work: Will Remote Work Forever Alter the Workplace?
  • CQ Researcher, February 2023
Why Everyone's Obsessed with the Mind-Blowing ChatGPT AI Chatbot
  • CNET, February 2023
Embracing AI - 5 Reasons Marketers Shouldn't Fear Artificial Intelligence
  • AdAge, January 2023
Damar Hamlin's Injury Could have a Major Effect on Youth Football Participation
  • Deadspin, January 2023
New York City Schools Ban ChatGPT Amid Cheating Worries
  • CNET, January 2023
ChatGPT: Why Everyone is Obsessed with this Mind-Blowing AI Chatbot
  • CNET, December 2022
How Brands can use the World Cup to Promote without Triggering Outrage
  • PR Daily, December 2022
Reasons to Take Advantage of the 2022 Holiday Shopping Season
  • The Good Men Project, December 2022
Elon Musk Has the Ability to Make Twitter Succeed or Fail Miserably
  • International Business Times, December 2022
5 Ways Grocery Stores Get You to Pay More - And How to Outsmart Them
  • Insider, December 2022
The Way the Washington Commanders Honored Sean Taylor was an 'Epic Fail'
  • ​Deadspin, December 2022
The Office of the Future is Greener, More Social, and Might Even Include Childcare
  • TIME, November, 2022
Germany has Always Wanted American Football
  • Deadspin, November 2022
Verified Users With Blue Check Marks Threaten to 'Check Out' of Twitter
  • Forbes, November 2022
Could Refusing to Return to Office Mean a Layoff? Job Market's Shifting Tide May Change the Rules
  • USA Today, October 2022​
Taylor Swift's 'Midnight' is Here After Millions Enjoyed TikTok Teases
  • Newsy, October 2022
What Does TikTok's Dislike Button Really Do?
  • Forbes, October 2022
Should You Use TikTok to Apply for Jobs?
  • Welcome to the Jungle, September 2022
York Named Emerging Marketing Leader
  • MPress, September 2022
8 Reasons Your Grocery Bill is Sky-High Right Now - And What You Can Do About it
  • Business Insider, September 2022
Gen Z Not 'Friending' on Facebook - How will the Social Network Respond?
  • Forbes, September 2022
Celebrities Increasingly Ditching Social Media - Do Fame Seekers Need to be on Twitter?
  • Forbes, August 2022
How the Recession Will Impact Social Apps - And the Kardashians
  • MediaPost, August 2022
How to Reimagine Product, Experience, And Marketing for the Lifelong Learner (Podcast)
  • Enrolify, July 2022
Twitter Tells Elon Musk, 'See You in Court'
  • Forbes, July 2022
NFL Sunday Ticket is Being Sold, But How Will it Change?
  • Deadspin, July 2022
Navigating Omnichannel Education (Podcast)
  • Higher Ed live, July 2022
How to Stand Out From a Sea of Job Candidates
  • Fast Company, June 2022
Stop Slacking Me: How to Set Digital Boundaries for Chatty Co-Workers
  • The Washington Post, June 2022
A Team Shakeup Requires an Open Culture. Here's How to be More Candid
  • Fast Company, June 2022
Simplicity is Key to Trader Joe's Success
  • The Food Institute, June 2022
Investing in NFT Ticket Stubs is Likely One of the NBA's Next Big Crypto Ventures
  • Deadspin, June 2022
Lessons from the rise and fall (and rise again) of Abercrombie & Fitch
  • SmartBrief, May 2022
Lessons from the Rise and Fall of Abercrombie & Fitch
  • Inc., May 2022
LesSneaker Supremacy: Nike and Adidas battle for brand love
  • MarketingDive, May 2022
5 Valuable Lessons From the Abrupt Failure of CNN+
  • ​Forbes, May 2022
What Should Musk's Priorities be for Twitter?
  • Forbes, April 2022
Almost as Many Americans are Getting Ukraine News From Social Media as From TV
  • Forbes, April 2022
(Podcast) A Look Inside One Professor's Synchronous + Asynchronous Course 
  • Lecture Breakers, March 2022
How 'American Idol' Influenced TV Industry In 20 Seasons
  • Newsy, March 2022
Leaders: This is Exactly What 'More Communication' Should Look Like
  • Fast Company, February 2022
Advertisers Shouldn't Overlook Social Media Before or After the Super Bowl
  • Forbes, February 2022
These Were the Worst Trends in Social Media in 2021 - And Don't Expect Improvement in 2022
  • Forbes, December 2021
Why Big Brands Are Spending Millions on NFTs
  • Forbes, December 2021
Sports have a Gen Z Problem, and it Could Take Some Experimenting to Fix
  • Deadspin, December, 2021
Retailers Turning to Social Media to Promote Black Friday and Small Business Saturday
  • ​​Forbes, November 2021
A 'Metaverse' of Questions: What's Behind Facebook's Rebrand?
  • Forbes, October 2021
Evaluating the Real Cost of Social Media Outages
  • MarketScale, October 2021
Leaders: Here's How to Deal with the Good and Bad Effects of Remote Work
  • Fast Company, October 2021
Businesses Are Still Investing in NFTs. Here's Why You Should, Too
  • MarketScale, September 2021
Generations Divided: Different Age Groups Use Emojis Differently and that Isn't Likely to Change
  • Forbes, August 2021
Internal Communication is Key to Keeping Employees Motivated During Uncertainty
  • PR News, August 2021
Avoid These 5 Pitfalls of Hybrid Office Work
  • SmallBizClub, August 2021
Are TikTok Video Resumes the Best Way to Land a Job?
  • Forbes, August 2021
The Face of the 2020 Games (live video)
  • Newsy, August 2021
How Netflix Games Could Show Unexpected Promise
  • Lifewire, July 2021
How NFTs May Change the Way We Travel
  • Travel+Leisure, July 2021
5 Fun Activities to Get Your Students Interested
  • eLearning Industry, June 2021
Non-Fungible Tokens: Dr. Dustin York on 5 Things You Need to Know to Create a Highly Successful Career in the NFT Industry
  • Authority Magazine, May 2021
What's Next for Amazon - and Jeff Bezos
  • O'Dwyer's, February 2021
Realigned CSR, Online Brand Marketing, Fun Shopping to Mark 2021
  • PRNews, February 2021
Keeping Your Students Engaged in the Virtual Classroom
  • International Literacy Association, January 2021
To Appeal to Audiences and Investors, Disney is Going Fully Digital
  • Newsy, December 2020
History of Influencer Marketing Predates Social Media By Centuries - But is there enough Transparency in the 21st Century?
  • Forbes, December 2020
'Release the Kraken' Slogan Has Taken on Quite Different Meaning Amid Attempts to Undermine Election Results
  • The Daily Chronicle, December 2020
How Remote Work has Changed Discussion Politics at Work
  • CNBC, October 2020
How to Build Rapport...While Wearing a Mask
  • ​Harvard Business Review, September 2020
Your Employees Who Refuse to Wear Masks - Now What?
  • TLNT, August 2020
Music at DNC and RNC Sets Tone for 2020 Elections
  • Newsy, August 2020
Bouncing Back from Cancel Culture
  • O'Dwyers, August 2020
Digital Transformation: Business Leaders Still Struggling to Cope
  • Information Week, August 2020
Branding Lessons from the Relaunch of the Ford Bronco
  • PR Daily, August 2020
Since Announcing its Team Name, the Seattle Kraken has Made Monster Sales. Here's Why.
  • The Seattle Times, August 2020
How Brands Should Respond to the BLM Movement
  • Ragan, July 2020
In Corona Times, Talk to Employees Often and Be Honest
  • Bloomberg, July 2020
How students can spot fake news on social media
  • Forbes, June 2020
How COVID-19 is changing the way we communicate
  • The Hill, June 2020
Brands Are Calling Out Racial Injustice: But are the Messages Sincere?
  • Newsy, June 2020
How to Communicate Like the Best Remote Teams (Webinar)
  • Quartz, May 2020
Goodbye Handshake: How do we replace the ancient greeting if coronavirus keeps us from touching?
  • USA Today, May 2020
Goodbye Handshake: How do we replace the ancient greeting if coronavirus keeps us from touching?
  • MSN, May 2020
How Brand Managers Can Show Authenticity During COVID-19
  • Ragan & PR Daily, April 2020
Virtual Environments are Replacing Physical Ones Amid Coronavirus Pandemic
  • Newsy, March 2020
Can Internet Service Providers Survive the Coronavirus Pandemic?
  • Newsy, March 2020
41 Work-From-Home Tips for Marketing Departments and Advertising Agencies
  • Marketing Sherpa, March 2020
Best Practices for Instant Messaging at Work
  • Harvard Business Review, March 2020
What Influence Do Prince Harry and Meghan Have Without The Sussex Royal Brand?
  • Forbes, March 2020
Why Six Retail Execs Got Pink Slips in their Christmas Stockings
  • PR Week, December 2019
To Free Themselves From Lies, Journalists are Using New Tools and Techniques to Check Facts
  • Editor & Publisher (Cover Story), December 2019
5 Email Marketing Strategies to Succeed on Small Business Saturday 
  • SmallBizClub, November 2019
Will the 'Streaming Wars' Cause a Rise in Digital Piracy?
  • Newsy, November 2019
Social Media and Local Government 
  • Forbes, November 2019
Disney and Apple TV Plus are Big Because Others Laid the Groundwork
  • Newsy, November 2019
Is Disney a Monopoly in the Entertainment World? It's Complicated
  • Newsy, November 2019
The Best Social Media Tips
  • Tech.Co, November 2019
Evidence of War Crimes Vanishing From Social Media
  • TechNewsWorld, November 2019
Why User Engagement Isn't Always a Good Thing on Social Media
  • Forbes, October 2019
Verizon Steps Up Fight Against Rampant Robocalls
  • TechNewsWorld, August 2019
Is Your Restaurant Ready for the Impossible?
  • Small Biz Trends, August 2019
Instagram Removes Like Counts, How Should Marketers Adjust?
  • Small Biz Trends, August 2019
What Trends Are Shaping Advertising in 2019?
  • Disruptor Daily, June 2019 
What is the Future of Advertising? 17 Experts Share Their Insights
  • Disruptor Daily, June 2019
Where the CEO Sits Matters
  • CNN, May 2019
Leaders Cannot Rely on Big Data Alone
  • International Business Times, May 2019
How to Use Body Language to Help Ace a Job Interview
  • Work+Money, February 2019
When Brands Advocate Social Causes, Authenticity is Key
  • Entrepreneur.com, February 2019
A Parent’s Guide to Not Feeling So Bad About Using Alexa
  • New York Magazine, December 2018
Where you sit at a meeting may say something about your role
  • Quartz, December 2018
How Facebook’s crisis response missed the mark
  • PR Daily, December 2018
How to Bounce Back from a Data Breach and Regain Public Trust
  • Business.com, October 2018
How to communicate during a leadership crisis
  • SmartBrief, October 2018
5 Reasons Why Your SMB Should Leverage Amazon Alexa Skills
  • Business.com, September 2018
 Why Instagram's New Algorithm Is Good News for Businesses and Marketers
  • Business.com, July 2018
Reading your client through facial ‘micro-expressions’
  • PR Daily, February 2014
Infographic: Nonverbal communication tips for speakers
  • Ragan, March 2015
Non-verbal immediacy’s role in student learning
  • Journal of Media and Communication Studies,  January 2015
5 Keys to Great Nonverbal Communication
  • Entrepreneur, December 2013​
Click Here for Dr. York's Press Kit

Location